Client

Egyptian Government
Tourism Development Authority

Joint venture

Cotecno Gandalf (Italy), Keios (Italy), ECG, Makary Consultants

Location

Egypt

Period

2007-2009

Project Description

Keios, in joint venture, prepared Egypt’s National Sustainable Tourism Strategic Plan, setting the 2020 vision of 25 million visitors. It covered eight tourism regions, product diversification, infrastructure, HR, marketing, and sustainability to protect cultural and natural assets.

Scope of Services

  • Baseline review of tourism capacities, resources and infrastructure
  • Extensive site visits and stakeholder consultations
  • Formulation of national tourism vision, goals and growth scenarios
  • Development of long-term tourism strategy to 2020
  • Preparation of physical development strategy for eight tourism regions
  • Product development and diversification strategy for mass and niche markets
  • Infrastructure, superstructure and utilities planning
  • Human resources development strategy
  • Marketing strategy and branding framework
  • Five-year action and implementation plan, including institutional framework and monitoring mechanisms
  • Economic impact assessment, including investment needs and expected returns