National Sustainable Tourism Strategic Plan



Egyptian Government (Tourism Development Authority)

Joint venture

Cotecno Gandalf (Italy), Keios (Italy), ECG, Makary Consultants





Project Description

The objective of the plan was to adress the strategic approach to tourism development for the whole country at the horizon of the year 2020, with a target of 25 million international visitors per year.

The study was carried out in three phases:

  • the first phase was devoted to the assessment of the existing conditions and capacities of the sector and to the drafting a preliminary vision;
  • the second phase of activities focused on preparing the strategic plan for the year 2020;
  • the third and final phase of activities was devoted to the preparation of a five years action plan.

Scope of Services

  • Situation analysis.
  • Marketing studies.
  • Local consultations and workshops.
  • Tourism development strategy at national level.
  • Physical development plan.
  • Project implementation plan.