National Sustainable Tourism Strategic Plan

Client

Egyptian Government (Tourism Development Authority)

Joint venture

Cotecno Gandalf (Italy), Keios (Italy), ECG, Makary Consultants

Location

Egypt

Period

2007-2009

Project Description

The objective of the plan was to adress the strategic approach to tourism development for the whole country at the horizon of the year 2020, with a target of 25 million international visitors per year.

The study was carried out in three phases:

• the first phase was devoted to the assessment of the existing conditions and capacities of the sector and to the drafting a preliminary vision;
• the second phase of activities focused on preparing the strategic plan for the year 2020;
• the third and final phase of activities was devoted to the preparation of a five years action plan.

Scope of Services

• Situation analysis.
• Marketing studies.
• Local consultations and workshops.
• Tourism development strategy at national level.
• Physical development plan.
• Project implementation plan.