
Client
Egyptian Government (Tourism Development Authority)
Joint venture
Cotecno Gandalf (Italy), Keios (Italy), ECG, Makary Consultants
Location
Egypt
Period
2007-2009
Project Description
The objective of the plan was to adress the strategic approach to tourism development for the whole country at the horizon of the year 2020, with a target of 25 million international visitors per year.
The study was carried out in three phases:
- the first phase was devoted to the assessment of the existing conditions and capacities of the sector and to the drafting a preliminary vision;
- the second phase of activities focused on preparing the strategic plan for the year 2020;
- the third and final phase of activities was devoted to the preparation of a five years action plan.
Scope of Services
- Situation analysis.
- Marketing studies.
- Local consultations and workshops.
- Tourism development strategy at national level.
- Physical development plan.
- Project implementation plan.


