Development of tourism destinations (Fergana Valley, Bukhara, Surkhandarya, and Kashkadarya)

Client

Ministry of Investments and Foreign Trade

Location

Uzbekistan

Joint venture

Keios (Italy), The Journey (South Africa), CBM (Uzbekistan)

Period

2021 – 2022

Project description

The World Bank is assisting the Government of Uzbekistan in the overarching development goal of achieving an “integrated and balanced social-economic development of regions, districts and cities” through the Medium-Size Cities Integrated Urban Development Project.
The purpose of the assignment is to run a preparatory work for implementation of integrated approach towards development of new tourism destinations in the pilot tourism regions of Fergana Valley (Andijan, Fergana and Namangan regions), Bukhara, Surkhandarya, and Kashkadarya. The study area includes the “Historic Centre of Bukhara” UNESCO World Heritage Site.
The expected outcomes include a priority investment program and action plan, regional marketing, branding and promotion strategies, a monitoring and evaluation system and an effective capacity building program.

Scope of Services

Situational analysis, vision & strategies; Priority investment program & action plan; Marketing, branding and promotion strategies; Monitoring and evaluation system; Capacity building.