Client
Government of Uzbekistan
Ministry of Investments and Foreign Trade
(The World Bank)
Location
Fergana Valley, Bukhara, Surkhandarya, Kashkadarya | Uzbekistan
Joint venture
Keios (Italy), The Journey (South Africa), CBM (Uzbekistan)
Period
2021 – 2023
Project description
Keios led a joint venture that developed tourism strategies for four regions of Uzbekistan under a World Bank initiative. The project delivered investment planning, strategic action plans, regional branding, M&E tools, and capacity building.
Scope of Services
- Conducted situational analysis of the tourism sector and diagnostic of institutional, infrastructural, and market conditions.
- Mapped stakeholders and carried out consultations across four regions to support inclusive and locally owned development.
- Developed a regional GIS database to support spatial planning and project identification.
- Prepared regional tourism visions and strategies based on geographic and thematic tourism clustering.
- Identified and prioritised investment projects, leading to a detailed Priority Investment Program.
- Drafted strategic action plans for each region including spatial concepts and destination development models.
- Designed regional marketing strategies and a national branding manual.
- Prepared a monitoring and evaluation system and framework.
- Implemented a capacity building program to strengthen local and national tourism governance.
