Cotecno Gandalf (Italy), Keios (Italy), ABT (Italy), Alchemia, CDG
Jerash, Karak, Madaba, Salt (Jordan)
2004 – 2005
The study concerned the preparation of a World Bank project for the urban revitalization of the cities of Ajloun, Jerash, Karak, Madaba and Salt in Jordan.
The project development objective was to improve local economies and social cohesion of the four cities by creating conditions for a process of sustainable revitalization of their historic cores and tourism development. The proposed project will be implemented through City Revitalization Programs, based on a number of actions that would comprehensively upgrade the historic cores and develop them into high quality open public multi-purpose space.
The program included three components:
The study originated the World Bank/Jordan/Cultural Heritage Tourism and Urban Development Project (P081823). As per the World Bank official project completion report (WB, 2015), the average length of stay of tourists in the target cities almost doubled, increasing from a baseline of 1.5 days to 2.8 days in 2014.