Sustainable tourism master plan: destination planning and strategic development, Rwanda

Client

Government of Rwanda
Ministry of Industry and Commerce
World Bank – Governance for Competitiveness G4C Technical Assistance Project

Location

Rwanda

Period

2013-2015

Project Description

Keios revised Rwanda’s Sustainable Tourism Master Plan, preparing strategic plans for eight destination areas and action plans for product diversification, marketing and capacity development, supported by GIS mapping and stakeholder engagement.

Scope of Services

• Review and update of the Sustainable Tourism Master Plan and implementation framework
• GIS mapping of tourism assets, infrastructure and accessibility
• Extensive site visits and stakeholder consultations
• Product diversification action plan
• Marketing and branding action plan
• Capacity development action plan
• Strategic plans for eight destination areas